Here is a selection of articles Eric has written about Publisher Monetization, Yield, Content or other Publisher Strategy:
Why Media Companies Are Being Eaten By Tech Companies
How Publishers Sell Ad Inventory
How RTB Works
Making the most of the New IAB Creative Formats
Why Facebook will own brand advertising
Why Publishers should stop selling remnant inventory
Why Publishers are afraid of Real-Time-Bidding (RTB)
Why killer content is not enough
DSPs, what they really are, and why you should care
Ad exchanges are the future
Content Distribution: The final media revolution
Has Interactive failed? Not the way you think
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